Complete Marketing

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Ever wished to market your products and services without shelling out a fortune on devising marketing strategies and target plans? Centurion marketing Leeds could well be your solution. Catering to a bevy of industries and business lines including Telecommunications, Charities and the Leisure and Hospitality industry among others is a one stop destination for all your marketing needs. From its humble beginnings as a small marketing company in Manchester, centurion has indeed come a full circle with an impressive clientèle and customer base to its credit.

With a sound track record and thorough expertise in the marketing field in both national and international level, Centurion offers customised marketing solutions to small and medium companies. Centurion Marketing Ltd makes the best use of various marketing tools like B2B, events and B 2 C to target the consumers. An array of measuring tools are used to calculate how effective the various promotional mechanisms of the direct marketing mix are and accordingly changes are made in the marketing strategies to ensure the maximum result .

Centurion knows that no two customers are alike nor are the marketing solutions. This customized approach is what makes it a cut above the rest of the players in the field, which offer common – one size fits all marketing solutions, which might fail to hit the target many times. We can help you to churn your target customer base to get the best possible results in the shortest possible time. With more customers being added on to its client list by the day, centurion has registered a commendable growth and is planning to span its wings to other unexplored areas of business lines and to expand its operations. With a team of self motivated professional in the realm of affairs, centurion makes no compromises in quality and this is what makes it a wizard among direct marketing companies.

Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www. reviewme. com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www. thebestof. co. uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

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