Success Case in SEO


Series of 5 articles on the latest planning conducted by B2B Digital Marketing!

The last case of success realized by the BsB Digital Marketing occurred in the fashion blog Leviting, we assumed the planning on May 18, 2012.


In this first article I will present the scenario found when we started the SEO campaign pointing out the paths followed for site optimization, which will be detailed throughout the week, the intention is to share with everyone how the agency has managed to make this campaign a case of success.




Initial Scenario:

The first step to starting the SEO work, to have a successful case, in an already existing site is to do analytics analysis to understand the scenario that the site is in, this will be more detailed in the next article.


The blog had on average 460 daily visits, with peaks on certain days, basically dependent on external events, such as other blogs and websites making references to overcome this mark, the average time spent on site was 01:23 min, as shown in the chart below:





Another point that must be presented in this case is the origin of the traffic found initially:




This was one of the points that we decided should be attacked immediately, even analyzing the visits in which analytics does not inform which keyword (yes, it is possible, it is for another post like!), The proportion of the keywords was the same.


The problem presented in this analysis was precisely the keywords that generated access.


"Kiwi", "Scarlet jonhansson cellulite", were responsible for most access via organic research. However, none of them were related to the blog niche, fashion, and worse, the average length of stay on the page was very low, 18 sec for kiwi and 14 sec for Scarlet jonhansson cellulite.


From this analysis, it was very clear to us at B2B Marketing Digital that if we wanted to make it a success case, the first strategy would be to do a keyword cleanup on the site, which will be further detailed in the next article.


Another point worth highlighting to present the initial scenario is the origin of traffic.





The problem presented was the great dependence of the reference traffic, considering that these numbers are well below the ideal of a healthy site that point to a ratio of at least 55% average of accesses through organic research.


Within the references other 2 problems:





The first was the dependence of facebook as a reference, the second and the main one, it was the second reference site, ueba, for those who do not know it, it is not a site focused on fashion and although it generates a lot of hits, on the page was low.


The third problem of references was the need to increase access through blogs and sites of the same niche (link building).


We also looked at the aspects on page, and noticed that the site did not have a SEO title with relevant keywords, both on the pages and on the home page.



Also there were no h1 tags, the meta description did not have keywords, the Blog did not have relevant keyword density, there were too many meta keywords (Google currently ignores Meta keywords, see post about "10 SEO Myths") and lastly excess of tags.


After doing the first analysis we raise the following problems to be corrected:


  • Time spent on the page
  • Keyword Suitability
  • Access via organic searches
  • Aspects On page

In the next articles during the week I will address how we attack each of the problems presented, the mistakes and correctness we had and what still needs to be done to complete the success case!


Not to be missed, subscribe to our Newsletter and receive the articles in your mailbox!


Digital Marketing Agency


  • Advanced SEO Course!
  • Sign in with Facebook
  • Website Optimization in London
  • Social media
  • Social networking tools
  • Blog tips
  • Case of Success



About

In love with Digital Marketing, I do not consider myself a scholar, but rather a researcher in the internet world, I love technology and everything that involves it, I decided to work with digital marketing to be closer to technology.


Clean your keywords! Starting a Success Case in Website Optimization!


In the previous article I presented the initial framework of the Leviting site, we identified the most critical problems that were time spent on the site, reliance on referral traffic, aspects of on page seo and access via organic searches with keywords not related to the niche of the site in question , which is a fashion blog and this last issue was vital to working on the optimization of the site.


Website optimization is not only generating traffic, it is generating qualified traffic that can convert into sales later.

It's no use having a site have 1,000,000 monthly visits if these numbers do not convert into return on investment.


The purpose of Leviting Blog is to sell advertising space, also known as kitmedia. The focus is on fashion brands that might be interested in sponsoring the site.


To do this, increasing traffic through organic searches was fundamental, but also essential was to generate qualified access to, even increase the argument of selling the blog.


Below the scenario found:





These numbers refer to the organic searches, relative to the month prior to the beginning of the site optimization work, we noticed that the number of average hits was approximately 245 visits day.


Besides this number being low, another serious problem presented were the 3 keywords that generated the most access, "kiwi", "Scarlet Jonhanson Cellulite" and "Pregnant nude".


Obviously, none of these keywords were of interest to the blog or any partner who wanted to be one of the sponsors, so we decided to start optimizing the site by doing a real cleanup on the keywords.


For this, we work right in the early days of the SEO campaign, page titles, article titles, metadascripts, h1 tahs and keyword density.


We have optimized 30 previous articles after, of course, a keyword study for all 30 articles, we taught the blog owner how to use the Google keyword tool, and how to optimize each of these items. We also compiled a list, with the necessary optimization, of another 30 articles before the first 30 for the site owner to optimize.


The impact was immediate, the number of hits via organic searches fell sharply in the first week, mainly because we dropped the 3 main keywords already cited, from the search results.


After that, the most difficult thing was to calm the client who obviously was scared by the fall in the organic accesses rs!


However, we knew this would happen, it was within our site optimization planning.


We then focused on the term "how to use" supplemented by the accessories related to the post, we worked on the density of keywords related to the niche and the articles in question, such as "long skirt", "sneakers", "sneakers schutz" , "Legging pants", "shoe shutz", among others.


Examples of the focus were "how to wear long skirt", "how to wear a men's shirt," and keywords similar to these.


For this, the term "how to use" is now included in the tags of all posts, when possible in h1 and page title and of course in the overall density of the site.


After 20 days of work, the increase in accesses via organic research was already considerable, as shown in the figure below:





This image refers to 20 days and there is no 30 as previous, so the average number of hits went from 240 to 356 average hits after 30 days of the beginning of site optimization and SEO campaign, therefore, an increase of almost 50% in traffic via organic research.


We also faced at this point in site optimization the resistance of the keyword "kiwi" that insisted on being the most accessed, however maintaining a time of stay in the site very small and with a very large rejection rate, the solution found was to give nofollow and disindex the target article from Google searches, it was better to give up an article for a bigger cause.


However, at this time, we realized that not everything was flowers, new problems were presented and to continue increasing organic access was necessary to increase the time spent on the site and the number of pages visited.


In the next article, I'll cover how we have increased the time spent on the site and with that we have increased incredibly organic search hits!


Subscribe to our newsletter and receive the article in your mailbox!




Most common mistakes in SEO


The work of site optimization can be ruined if the professional opts for techniques considered unethical by Google, in this article I will talk a little about what not to do in SEO.


Optimizing a website is not easy, it requires a lot of work and effort, however there are some techniques considered unethical by Google, the so-called Black hats, that can bring down your site in very little time.


In this article verse about them, if any person who thinks themselves as a professional SEO say they will apply them to your site, fire them immediately.




Cloacking:


A technique that aims to deceive the user, it clicks on the result of Google believing it to be one thing, however when it comes to the site is faced with something totally different.




Copy Content:


Do not copy content from other sites, especially if you do often, Google will find out and bring you down.




High keyword density:


A page with good keyword density should not have more than 5% of it inserted, if you do something like: "The best sweet pizza in the city, in the best environment of São Paulo to eat sweet pizza, enjoying the various flavors of pizza sweet we offer ". Notice that in less than 2 lines the term in italics has appeared three times, this may be considered spam by Google.




Too many keywords in the meta tag:


The same over keyword criterion in the previous paragraph applies to the meta tag. Think of the meta tag as a great opportunity to tell you the purpose of your site and just enter the desired keyword once.




Graphics and Scripts:


Graphics and Scripts make your site appealing, but texts within them can not be indexed, so use HTML instead of graphics and scripts.





Over optimization of images:


Lotting your site with images and tagging them with the same keyword will be considered spam.




Hide text or keywords:


In the early days of search engine optimization this technique was widely used, given the ease of applying it, it was enough to make a text having the font the same color of the background, that is, users could not see but the search engine yes, today Google quickly discovers and dives your site.




Do not use frames:


Frames make it difficult for search engines to navigate within your site.




Buying links:


Believe me, Google finds out! Usually these purchased links follow the same pattern of description that characterizes spam.




Link Buildings of low quality:


Distributing links only on low quality sites that do not have a good pagerank and low authority will certainly be detrimental to your site.




Distribute only a single link:


There is no point distributing a single type of link on several sites, it will probably be seen by the same person more than once and will not generate sharing and will still characterize an anti-natural distribution.




Excess plugins:


By placing plugins on your site, sharing is made easier, and other benefits also occur, but for some time now Google prioritizes site load speed as one of the ranking factors, and a site with lots of plugins usually takes a lot of time to load.




Ignore the news of SEO:


SEO changes all the time, not paying attention to Google updates, such as Panda and Penguin can throw your site in a position of disadvantage in Google's positioning, so stay alert and keep your site well positioned.





What Should Be Your Career In Digital Marketing



Before we get into the pros and cons of pursuing a career in digital marketing, let's take a look at the evolution of marketing. If you grew up in the 1990s or early 2000s, you probably remember those fantastic TV commercials. A few of them were truly inspiring, while many of them made me cringe.



However, most of them had a goal – they were designed to make you aware of a product or brand and persuade you to buy it. Companies spend a lot of money on advertising and marketing their products – it's their way of attracting new customers and expanding their customer base. You may have guessed that consumer trends heavily influence marketing.



Need For Digital Marketing:



Consider the last time you sat in front of a television set for an extended period. Most of you probably don't remember it. People have shifted away from TV sets and toward the Internet due to the Internet and easy streaming of TV shows. Companies have also moved from traditional advertising to digital marketing due to this change, bringing advertisements directly to your mobile or computer screen using SEO services.



However, because the Internet is nearly limitless, digital marketing must deal with a wide range of skills and roles to stand out from the crowd. It has become a very profitable option, with a growing demand for digital marketers.



What Is Digital Marketing?



Before we get into how to advance your digital marketing career, let's first define the term. What is digital marketing? In digital marketing, a company, like in traditional marketing, has a product they want to sell and thus tries to engage customers, introduce the product, and close a sale.



Because businesses are attempting to engage customers by utilizing the Internet's immense power, they must employ several people in various roles and with specific skill sets to assist them in this endeavor. Digital marketing is a versatile and creative field. As a marketing professional, you may encounter the following areas in digital marketing:


● Video and audio production

● Mobile Marketing

● Search Engine Optimization (SEO)

● Search Engine Marketing (SEM)

● Interactive Technology (like AI)

● Social Media

● Email Marketing

● E-Commerce

● Content management and curation

● Marketing automation

● Web Design

● Web Development

● Copywriting and editing

● Analytics

● Business and marketing strategy


As a newcomer, you do not need training in all of these areas, but you must master at least two. However, if you want to be a manager, you might need to know a few of these.




Which Skills Are In Most Demand?



It is undeniable that digital marketing is sweeping the globe. Most businesses are shifting to digital marketing, and because marketing is an essential component of any business, the demand for digital marketers is high. Let's look at some statistics to get a sense of how much demand there is. It is estimated that out of all online activities, about 93 percent start with a search engine.



To rank in a search engine, you must make sure your content is SEO-friendly. If we're talking about businesses that sell products, statistics show that 80% of Americans make at least one online purchase per month. So, for a company to thrive, a basic understanding of digital marketing is required. In 2017, the most in-demand skills were digital advertising, content strategy, social media, and content creation.



You can easily get a high-paying job if you specialize in SEO and SEM skills that can increase the profitability of a business. Because content marketing depends on traffic, you will need to analyze patterns and create content. You can explore the patterns and design your work in such a way that it attracts more traffic.



Digital marketing, like any other position, has a few prerequisites. The following skills are required to become a professional digital marketer:



● Advertising Expertise:



Advertising is central to digital marketing. Most of the time, simply learning how to boost a post qualifies a person as an online marketer using tools as PPC services. Advertising, on the other hand, is a vast subject with numerous facets. And anyone attempting to work in this field should learn everything they can about it.



● Sales Skills:



It is not enough to collect leads; an excellent digital marketer should also sell IT security services to local businesses. Because it is all about results, companies will want to see how well you can sell their brand before hiring you.



● Accurate Thinking:



Marketers are typically regarded as enthusiastic employees in their workplace. This passion, however, can sometimes cloud the measurement and evaluation of marketing initiatives and theories. You must learn to detach yourself from work to focus on what is most important at the time.



● Analytical And Creative Abilities:



Analytical and creative thinking is also required in digital marketing. While many people may want to concentrate on one aspect, it is critical to focus on both. Because digital marketing is all about metrics, everything – from campaigns to strategies – should be well-thought-out.



Who Is Digital Marketing For?



When deciding on a career in digital marketing, you may wonder, "Am I cut out for this?" So, almost everyone can benefit from digital marketing. If you enjoy coding, you should have no trouble finding work as a web developer. AI is now being used to assist with Interactive Technology. Furthermore, data science can identify customer patterns so that data scientists can be highly beneficial in digital marketing. Digital marketing offers a variety of opportunities for creative individuals. Content creation and management are options for writers. Graphic design and video editing are also vital components of digital marketing. Read on to learn more about the digital marketing skills you'll need.



However, because marketing is a dynamic field, if you enter it, you must constantly learn. You must be proactive and interested, as well as understand how businesses operate. The more adaptable and skilled you become, the more likely it is that you will advance in the field of digital marketing.



Why Should You Choose A Career As A Digital Marketer?



Digital marketing is a broad field with numerous paths you can take if you are interested in it. You can even climb up the ranks and become a manager if you want to learn something new every day. However, there are many other reasons why digital marketing can be a lucrative venture for you:



● Utilization Of Skills:



Companies in the modern world are looking for people with soft skills. If you are in the middle-income bracket and have some digital skills under your belt, you can advance your career by learning more skills, particularly in this area. Planned skill development can eventually propel you forward in your future expeditions.



● Versatile Field:



If you have already taken a specialization in many different fields, it can be challenging to change your path. You would be required to go through extensive training. However, with digital marketing, you only need a little exercise to make the necessary transition. In most cases, there is something for everyone in the digital marketing field. You can improve your existing skills while also learning new ones on the job.



● Evolving Industry:



Whenever a person is looking for a job, they also look for job security. As a result, they would frequently seek employment in an evolving industry that would not be subject to a possible emergency shutdown. In that regard, digital marketing is relatively new, and it is rapidly expanding. There's always something new to learn and improve on if you're eager to learn and grow.



Because there are several roles to fill in this industry and various creative marketing strategies that you can develop, digital marketing will place you in a secure field and allow you to immerse yourself in the industry entirely. Learn more about digital marketing's various career options by reading the blog post about digital marketing roles.



● Earnings:



Because digital marketing jobs are in high demand, you have a lot of leeway in negotiating your pay. One of the best aspects of digital marketing is that you do not have to work in-house. You can also work as a contractor or from home. Suppose you have the necessary experience or skill, as well as the ability to demonstrate your accomplishments. In that case, you would be able to negotiate and obtain your desired salary in this field.



● Creativity:



Digital marketing is a highly creative field. Unlike many technical professional areas, digital marketing offers many opportunities for creative individuals. There are positions available in writing, design, and audio and video production. Furthermore, developing marketing strategies, problem-solving, and finding ways to engage audiences to necessitate creative solutions.



● Train As You See Fit:



It has already been discussed that digital marketing is a field in which you must constantly learn new skills to advance. The best part of it is that you can get trained at your own pace and within your level of comfort. If you work as a freelancer or have a work-from-home contract, you can learn from the comfort of your own home.



You can supplement your skill training by enrolling in online courses. You can even volunteer to build a webpage or blog and manage your personal social media page. It will assist you in developing an outstanding portfolio for yourself. Furthermore, most of these skills do not necessitate a significant financial investment on your part.



● Working In A Diverse Environment:



It is no secret that networking is highly beneficial, particularly when it comes to professional development. When you work in digital marketing, you will have the opportunity to expand your creative side because you will be meeting a variety of people with varying skill sets. Working with different people allows you to learn from them and take a new path in life, such as learning a new skill that will add to your portfolio.



How To Start Your Digital Marketing Career?



You're probably wondering how you could get started in digital marketing. Because digital marketing necessitates, a wide range of transferable skills, an excellent place to start is learning a few digital marketing-related skills. Honing your skills will set you on the right path in your digital marketing career.



If you have a degree or professional skill in web development, marketing management, design, or copywriting, you already have some skills to apply to digital marketing. Creating your brand and building a portfolio to develop your digital presence is an excellent way to increase your exposure.



When you create your brand, you will most likely try to keep up with the latest trends. This will help you understand how social media trends work and provide you with a wealth of information on artificial intelligence and virtual reality. Try to comprehend how these trends can affect the marketing department.



Maintain social media pages that are consistent with your skill set so that they can adequately display your skills to the public. Remember to promote yourself. You can start a blog on Medium or join Facebook groups with similar interests.



Following that, you can enroll in a proper course or pursue a career path to certify your skill correctly. While diplomas, degrees, and certificates are not always required in the digital marketing field, they can provide you with a significant advantage in the long run.



Conclusion:



With businesses flocking online to connect with more customers, the future of digital marketing looks promising. As the digital sphere evolves, so do various technologies. The rise of artificial intelligence, digital personal assistants, and social media is changing digital marketing. Automation is becoming an increasingly important aspect of digital marketing, necessitating the need to operate these tasks.



Keeping this in mind, several organizations and medium-sized businesses are willing to pay a high salary to employers with extensive experience and knowledge in this field.



If you play your cards right, a career in digital marketing can be highly lucrative. You should always aim high and keep your learning spirit active. When pursuing a digital marketing career, you should never be complacent; there is always room for improvement.